Introduction
How would your nonprofit like to offset operating costs and prepare for emergencies? For those reasons alone, having a robust savings account is essential. With the largest wealth transfer occurring in history, there’s no better time to establish or grow an endowment fund.
What Is an Endowment Fund?
An endowment fund is a pool of money donated to a nonprofit, invested to generate income for the organization. The principal amount typically remains intact, while the income supports the nonprofit’s mission, programs, or operations. Think of it as your organization’s financial backbone—a safety net that ensures long-term stability and sustainability.
Endowments are particularly valuable for nonprofits aiming for financial security. By building an endowment, your organization can create a steady stream of funds to weather economic downturns, emergencies, or funding gaps.
Endowments are built from your most loyal donors, who usually make a commitment in their will or estate plan. Donors can also make outright donations, through cash, appreciated assets, donor advised funds, or through IRA contributions.
Key Benefits of Endowments
- 1. Financial Stability: A consistent income stream that ensures lasting sustainability.
- 2. Flexibility: Quasi-endowments (described below) allow strategic access to funds during emergencies.
- 3. Donor Appeal: Endowments show donors that your organization is forward-thinking. Donors often feel more connected to your organization and increase their annual gifts after committing to a gift in their will or estate.
Types of Nonprofit Endowments
Not all endowment funds are the same. Understanding the different types can help your organization choose the right approach. Work with your finance team, board, and other key stakeholders to select what works best for your nonprofit.
1. True Endowment (Permanent Endowment)
- Definition: The principle is permanently restricted and cannot be spent.
- Income Use: Only the investment income is used to support the nonprofit’s mission.
- Example: A donor leaves $1 million to a museum as a true endowment, ensuring annual support for exhibit maintenance in perpetuity.
2. Quasi-Endowment
- Definition: Funds are designated by the board for investment but can be accessed if needed.
- Flexibility: Unlike true endowments, the principal can be spent under certain circumstances.
- Example: A university establishes a quasi-endowment with a large gift from a donors will, allowing the board to access the funds for emergency capital repairs.
3. Term Endowment
- Definition: Both the principal and income are available after a set time or for a specific purpose.
- Purpose: Often aligned with donor intent or project deadlines.
- Example: A donor provides $500,000 for a scholarship fund that must be fully used within 10 years to support students in a STEM program.
Real-Life Applications: How Nonprofits Use Endowments
- A symphony orchestra establishes a true endowment to generate income for artist fees.
- A community health clinic uses a quasi-endowment to create a financial reserve for unexpected expenses.
- A youth sports organization receives a term endowment to fund scholarships for underprivileged children for five years.
Starting an Endowment: A Guide to Success
If you’re thinking about launching an endowment, it’s important to approach it strategically. One way to make it more approachable is to frame it as a legacy initiative, focusing on long-term impact rather than technical details.
Tips to Get Started:
- 1. Define Your Goals
- Determine how much you need to raise and for what purpose.
- Develop a clear gift acceptance policy. This document outlines the types of gifts your organization will accept and those it will decline. For example, stock and retirement assets may be welcome, while items like art or jewelry might not align with your policies. This clarity ensures consistency and simplifies decision-making for both donors and your team.
- 2. Engage Your Board
- Educate them on the benefits of an endowment and their role in its success.
- Secure their participation to build momentum.
- 3. Create an Endowment Policy
- Outline spending rules, investment guidelines, and donor restrictions to ensure transparency.
- 4. Launch a Campaign
- Target major donors and your board for lead gifts.
- Develop a segmented prospect list starting with long-term supporters.
- 5. Collaborate with Experts
- Work with financial advisors for investment management.
- Work with your marketing team or firm to ensure messaging is consistent with annual fundraising.
- Consult legal professionals to ensure regulatory compliance.
- Hire consultants to train staff and board members on fundraising and campaign strategy.
Linking to Related Resources
Curious about how to ask for an endowment gift? We’re developing a comprehensive guide to help nonprofits confidently approach donors for legacy gifts. This resource will include strategies for identifying prospects, crafting compelling pitches, and integrating endowment asks into your annual campaign. Stay tuned for its release!
Looking for more ways to engage donors? Check out our upcoming article on donor stewardship best practices, focusing on building meaningful relationships that lead to increased giving.
Conclusion
Building an endowment isn’t just about securing funds; it’s about ensuring your nonprofit’s mission thrives for generations. By starting small, engaging your board, and working with trusted experts, you can create a legacy initiative that inspires donors and strengthens your organization’s financial foundation.
The best time to start? Today. With the largest wealth transition occurring right now, this is the best time to build for the future!
